Duration of a project:
2017 - ongoing
Industry
Technologies:
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About the company
Hidroxa Medical is a unique Swedish company that sells iontophoresis machines to clinics and private individuals, combating the condition of excessive sweating known as hyperhidrosis. Despite the fact that 3-5 % of the world's population suffers from this condition, there is very limited treatment for it.
The idea for Hidroxa Medical was born in 2015, and since its start in 2017 Hidroxa Medical is the only reseller of iontophoresis machines with a base in the Nordic region. Hidroxa put a lot of effort into raising awareness of hyperhidrosis and possible treatment methods.
They want to spread knowledge to the general public as well as healthcare professionals, in order to drastically improve the life quality of individuals suffering from the condition.
Since 2025 they are also selling their iontophoresis machine in UK.
The challenges
Like many other startups, Hidroxa found themselves struggling with finding the right technical solutions that will enable their e-commerce business to grow quickly and smoothly.
To become truly competitive and expand beyond the Scandinavian market, Hidroxa required an e-commerce platform that will meet their big vision.
As a young company on the market, they needed to find a partner with a deep understanding of tech in e-commerce, digital marketing and how to build a digital brand.
The solution
ZenDev recommended using Adobe Commerce (Magento2) and their technology called Progressive Web App (PWA). This gave Hidroxa's e-commerce significantly faster loading times, that resulted in rise in its Google rankings and increased conversion rate. By using PWA, they got an opportunity to interact with their clients through push notifications, which also suited Hidroxa's target group.
This was not the end of the story as ZenDev then also developed a digital healthcare service, which meant Hidroxa could start accepting patients online. This allowed a person to suddenly be able to offer hyperhidrosis consultations to the entire world.
Currently, ZenDev is also responsible for Hidroxa's marketing, that includes PPC campaigns on Facebook and Google, as well as management of Hidroxa's social media channels (LinkedIn, Instagram, TikTok).
Magento 2 gave us a solid ground to build and carry out a successful ecommerce store, which resulted in significantly increased revenue and traffic!
Results
33%
Increased total Revenue
17%
Increased number of Users
14%
Increased average website session duration
Zendev's proficiency in the e-commerce environment accompanied our goal to provide help and offer iontophoresis machines on a global scale.
Moreover, the development of a brand new Magento store and co-ownership gave us more space and reliance to concentrate on product lifecycle management itself.
Jimmy Eriksson
Co-founder, COO at Hidroxa
Our leadership team
With over 50 years of combined experience, we have a well- experienced team at the helm
Senad Šantić
Co-founder/CEO
If you're interested in collaborating on SaaS or tech products (like Avidnote, Robinize, LinkBound), Senad is the ideal contact.
Nikola Mirković
Co-founder/CEO
With a background in software engineering, Nikola is actively involved in ZenDev's product development initiatives.
Haris Husejnović
Sales / Growth Manager
When you need help with go‑to‑market planning, user research, growth strategy, KPIs, and similar.
Next in line
Robinize is ZenDev’s SaaS development project of an AI-powered SEO content optimization platform that eases the writing process of content creators.
Don't hesitate to get in touch.
We are happy to discuss your app development needs.
Whether you're looking to hire an app developer or outsource the entire project to us, fill out the form below to provide a description of your project and/or resource needs. We'll typically respond within the same business day to schedule a web meeting.
Offices
Stop by for coffee at our Headquarters
Gothenburg
Sweden
Kungsportsavenyn 21
41136 Gothenburg
Mostar
Bosnia & Herzegovina
Dr. Ante Starčevića bb (Integra)
88000 Mostar
Sarajevo
Bosnia & Herzegovina
Generala Mehmeda Alagića 4
71000 Sarajevo
