About the company
Greenfee365 is a SaaS platform providing the best booking service for golfers and golf clubs worldwide.
Greenfee365 integrates with multiple different systems that allow golf players to have the best-optimized prices in the first place.
Secondly, the platform benefits users by allowing them to book tee times automatically and enabling golf clubs to manage bookings efficiently.
The challenges
The project was initially built by a different consulting company, which focused much more on functionalities from the admin perspective and less on the user's point of view.
ZenDev was tasked to perform SEO optimization initially.
Still, since the technical SEO setup was very low, we needed to take over the project and optimize and improve the Greenfee365 website.
Being satisfied with our proactive approach, Greenfee365 management decided to have ZenDev take over the entire development process that a former IT consultant had initially handled.
The solution
Technical SEO setup
Technical SEO setup is the stage full of tasks related to SEO and the improvement of Greenfee365 websites.
Pre-rendering and re-indexing the page for Google Search Engine was done, and the rest of the ongoing tasks are related to Custom DataLayer implementation, Pagespeed optimization, content creation, On-site and Off-site SEO work, etc.
This is an ongoing stage, but so far it led to a 247% increase in blog page visitors and 214% in sessions.
Kawaii2Marshalls
Kawaii is a 3rd party service that provides invoicing features and commission calculations based on the booking information provided in Marshalls.
The problem is that Kawaii was a deprecated system with little to no technical improvement since the creators of the system didn’t have any intention of developing this any further.
Therefore, we needed to implement the missing features in the Marshalls and migrate the available data from Kawaii to the Marshalls.
We needed to expand the current Marshalls infrastructure to add missing functionalities.
We ensured additional features aligned with the current functionalities and pre-existing UI/UX.
Payment solution integration
Once we were confident that Marshalls had taken over functionalities of Kawaii we also needed to develop features that would allow us proper integration of payment solution services.
The payment solution services we implemented allow us to create Virtual Credit Cards (VCC), schedule, cancel, load funds on VCCs, and perform payments.
The goal is to have the ability for golf courses to automatically receive payments for the bookings when the bookings are confirmed and ready for payment.
Feature development
Since the payment solution integration is completed, the next stage was split into 3 main workflows:
Technical SEO setup continues development
Marshalls and payment solution optimization and bug fixing
Feature development:
Tour operators (TUI)
Partner payments
Offline courses
Mobile view optimization
Maintenance and Optimization of existing features
Upgrading Node.js version
Results
An increase of 121% in order values in Oct 2023 vs. Oct 2022.
An increase of 63% in the number of bookings in Oct 2023 vs. Oct 2022.
247% increase in blog page visitors and 214% in sessions.
ZenDev exceeded expectations, initially hired for SEO but becoming indispensable for technical SEO setup.
Impressed by their competence, we entrusted them with the entire development process.
Their proactive approach and dedication transformed our platform.
They're not just consultants; they're transformative partners, revolutionizing our platform's functionality and ensuring ongoing success.
Thanks for your outstanding service and approachability.
Niklas Knoph
Head of Content at Greenfee365
Our leadership team
With over 50 years of combined experience, we have a well- experienced team at the helm
Senad Šantić
Co-founder/CEO
If you're interested in collaborating on SaaS or tech products (like Avidnote, Robinize, LinkBound), Senad is the ideal contact.
Nikola Mirković
Co-founder/CEO
With a background in software engineering, Nikola is actively involved in ZenDev's product development initiatives.
Haris Husejnović
Sales / Growth Manager
When you need help with go‑to‑market planning, user research, growth strategy, KPIs, and similar.
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Offices
Stop by for coffee at our Headquarters
Gothenburg
Sweden
Kungsportsavenyn 21
41136 Gothenburg
Mostar
Bosnia & Herzegovina
Dr. Ante Starčevića bb (Integra)
88000 Mostar
Sarajevo
Bosnia & Herzegovina
Generala Mehmeda Alagića 4
71000 Sarajevo
